OpenAI and Condé Nast, the company behind publications like Vogue, The New Yorker, Vanity Fair, and Wired, have announced a “multi-year” partnership to spread its content.
Conde Nast is the latest media company to sign a deal with the artificial intelligence startup. The deals come after multiple news organisations took the tech company to court over copyright infringement.
ChatGPT and its prototype tool SearchGPT will display content from “top brands like Vogue, The New Yorker, Condé Nast Traveler, GQ, Architectural Digest, Vanity Fair, Wired, and more,” according to the artificial intelligence company’s announcement on Tuesday.
The financial terms of the deal were not disclosed.
In June, OpenAI and Time magazine announced a “multi-year content deal” to allow OpenAI to access more than 100 years of Time’s content.
According to a press release, OpenAI will be able to display Time’s content and utilize Time’s content “to enhance its products” or, more likely, “to train its AI models” when users search for something in ChatGPT.
Brad Lightcap, chief operating officer of OpenAI, stated, “We’re committed to working with Condé Nast and other news publishers to ensure that as AI plays a larger role in news discovery and delivery, it maintains accuracy, integrity, and respect for quality reporting.”
Condé Nast stated that the partnership will guarantee “proper attribution and compensation for use of our intellectual property,” but the financial terms of the deal were not made public.
Roger Lynch, Condé Nast’s chief executive, stated in a memo to the company, “Over the last decade, news and digital media have faced steep challenges as many technology companies eroded publishers’ ability to monetize content, most recently with traditional search.”
He added that the deal with OpenAI “begins to make up for some of that revenue.”
OpenAI has content agreements similar to this one with the Associated Press, Axel Springer, LeMonde, Financial Times, NewsCorp, TIME, Vox Media, and other organizations.
The Microsoft-backed startup also has a content deal with Reddit, whose shareholders include OpenAI’s owner, Sam Altman, and Advance Publications, the parent company of Condé Nast.
While Condé Nast stated that adopting new technologies is essential, other publications have taken a more cautious approach. In December, the New York Times filed a lawsuit against OpenAI and Microsoft for allegedly violating their rights to train their AI models.
Meanwhile, Britain’s BBC is reportedly working on an in-house AI model and has talked to different tech companies, including Amazon, about selling access to its vast archives.
