Due to the possibility of issues with intellectual property rights, Nintendo is cautious about employing generative AI.
It is extremely uncommon to find a business that does not intend to incorporate the technology into one of its primary business areas now that the world of technology is riding the wave of generative AI.
However, Shuntaro Furukawa, president of Nintendo, has specifically stated that to investors.
“Game development and AI technology have always been closely related because AI-like technology has long been used to control enemy character movements in the gaming industry.
According to Tweaktown, “We also recognize that it has issues with intellectual property rights,” Furukawa stated. “Generative AI, which has been a hot topic in recent years, can be more creative.”
The president went on to say, “We hope to continue to deliver value that is unique to us and cannot be achieved through technology alone.” “We have decades of know-how in creating optimal gaming experiences for our customers,” he said. “While we remain flexible in responding to technological developments, we hope to continue to deliver value that is unique to us.”
This is in contrast to other game developers, such as Xbox and Electronic Arts (EA), who appear eager to adopt the new technology. For instance, EA CEO Andrew Wilson stated in May that advancements in generative AI will positively affect more than half of their development processes.
The gaming industry has a mixed reaction togenerative AI. On the one hand, it can speed up game development and reduce costs.
However, many developers are concerned that generative AI might also lead to layoffs. In 2023 and 2024, a large number of individuals were laid off from the gaming business.
The rising cost of making games is one of the underlying reasons for layoffs, although the reasons may vary.
A typical AAA game’s budget ranged from $50 million to $150 million prior to the pandemic. Be that as it may, as innovation advances and players have generally expected more true to life encounters, the expense has reached $200 at least billion, as indicated by information from the UK’s opposition and markets authority distributed by Quick Organization.
